226 Old Post Circle

The sellers relocated out of state for a work opportunity and initially chose to keep the property as a rental. After several years as landlords, they decided the time was right to sell the home and move on from their investment.

We put everything together to get the home ready for market - Photography, Twilight, Drone, 360 Tour. We were ready to get it sold but had no idea the road ahead!

We listed this property for sale on November 7, 2025, at $598,900. Like every seller, our clients wanted to sell their home for the highest price the market would support and within a reasonable timeframe. But the market had other plans. Showings came in. Buyers toured the home. We held open houses. We collected feedback. But we didn't get the offer we needed. That's when the real work began.

It's easy to aggressively market a brand-new listing. The bigger challenge is keeping a property in front of buyers after 30, 60, 90 or even 200+ days on the market. We continued marketing the property throughout the listing period rather than simply putting it in the MLS and waiting for something to happen. Over the course of the listing, we generated: 35 Showings, 11 Open Houses and hundreds of days' worth of market data, buyer reactions and feedback that we could use to continually evaluate our strategy.

Communication became one of the most important parts of our strategy. Every week, we provided our sellers with a report showing exactly what was happening with their property. Number of views on Zillow, REALTOR.com, Redfin and more. As well as the number of leads we generated from our social media marketing. We didn't just forward showing feedback. We organized and categorized the feedback into three simple groups: The Good. The Bad. The Neutral. This allowed us to identify patterns in what buyers were saying rather than reacting to individual comments. The sellers could see the same information we were seeing and understand why we were recommending changes along the way. There was no guessing about what was happening with their listing.

Real estate pricing isn't an exact science. The market changes. New competing homes are listed. Other homes reduce their prices. Properties go under contract. Comparable homes close. Interest rates move. And buyers continually tell us what they think through their actions — or sometimes through their lack of action. We used showing activity, buyer feedback, competing inventory and market conditions to continually evaluate the property's position. Instead of making decisions based on emotion, we used the information the market was giving us.

During the listing, we adjusted the asking price three times, including one significant $15,000 price reduction. Every price adjustment was a decision made together with our sellers based on what we were seeing in the market at that particular point in time. Could we look backward after the sale and identify different pricing decisions that might have shortened the process? Of course. Real estate always looks easier in hindsight. The challenge is making the best decision possible with the information available at that moment, while also balancing the seller's goals and their willingness to adjust. Our job wasn't simply to tell the sellers to keep reducing the price. Our job was to provide them with the information they needed to make informed decisions.

This is probably the part of the story that means the most to us. The original listing agreement eventually expired. The sellers could have hired another real estate company. They didn't. They extended their listing agreement with us and allowed us to continue working toward the goal. As the months continued, we were getting close to Plan B. The sellers had even begun signing paperwork to put the property back on the market as a rental. After nearly nine months, we were running out of runway. And then...We got the offer.

After 35 showings, 11 open houses and nearly nine months on the market, we found the buyer. The property went under contract and we moved from marketing mode into transaction mode. But getting an offer isn't the finish line. Our team continued managing the transaction, deadlines, communication, negotiations and closing process to get the sellers all the way to the closing table.

The home ultimately sold for approximately 91% of its original $598,900 asking price. Total time on market: 255 Days. Was this our fastest sale? Not even close. Was it one we're proud of? Absolutely. Because sometimes the value of your real estate agent isn't demonstrated when everything goes perfectly. It's demonstrated when it doesn't.